Khalida started out her career in journalism, working in production, reporting, and producing in Naples, FL and later in TV News at WXYZ ABC 7 in Detroit, MI.

Realizing she loved solving tough problems, and disliked news station hours, she moved into digital advertising at a major media group in Michigan. She successfully was working in the automotive industry with both manufacturers and dealerships and the Cash for Clunkers campaign became one of the first big automotive wins across the nation as dealerships struggled to sell cars with traditional advertising and needed more cost efficient advertising digitally.

She quickly became a top reseller of Google Search Products at a subsidiary of Condé Nast Digital, gaining national recognition amongst her peers at a time when no one believed in companies like Google, Amazon, and eBay.

She is credited with now helping automotive dealerships and other similar industries transform their businesses into fully integrated digital operations—boosting sales, service, and most importantly – PROFIT.

In 2021, she led a team to invent, patent and trademark an AI Experience software company changing how people test drive cars, with Test Drive To Go.

A die-hard Wolverine from birth, Khalida earned a B.A. in Communications, and a Minor in Spanish from the University of Michigan, and her Masters in Business Administration (MBA) in Management from the University of Michigan as well.

She resides in Florida with her husband, son, and daughter.