Meet the
Leadership
Team
Meet the
Leadership
Team
Khalida Cook
Chief Operating Officer
Our Chief Operating Officer has spent all of her career working in the automotive advertising industry with both manufacturers and dealerships or in media. She became a top reseller of Google Search Products, gaining national recognition amongst her peers. She helped many stores in the red achieve record-breaking growth with the addition of new lead processes, training, and digital ad spending changes.
Through this she saw people needed a new way to test drive and trust the dealership. In the birth of companies like Carvana and Instacart, she realized that dealerships were losing profit because of one small problem: their salespeople or processes being too pushy. Like curbside pickup, people wanted a quick way to test drive a car. With the evolution of digital retailing and chat tools, customers are still being bombarded and scared to test drive with a dealership without the stress. That is how Test Drive To Go was born.
A die-hard Wolverine from birth, Khalida earned a B.A. in Communications, and a Minor in Spanish from the University of Michigan, and her Master's in Business Administration (MBA) in Management from the University of Michigan as well.
She resides in Southwest Florida with her husband, son, and daughter.